Don’t adjust your screens or rub your eyes in disbelief. Yes, you read it right – the iconic 80s haircut, the mullet, is making an unexpected comeback. Kawasaki and Great Clips, a North American hair salon brand, have pulled off a daring marketing stunt, offering free mullet haircuts to 15,000 people leading up to the Super Bowl. Remember the saying, “business in the front, party in the back”? Well, it seems America is about to get a whole lot more party-going.
A Super Bowl Stunt to Remember
What seemed like a quirky idea turned out to be a resounding success. The promotion, tied to Kawasaki’s Super Bowl ad, was all about creating a buzz. The ad depicts two friends cruising in a new off-road Kawasaki vehicle, sprouting mullets as they go. Even bald eagles and celebrities they pass en route grow similar hairdos!
America’s love for Super Bowl promotions was evident. While 15,000 might seem like a staggering number of mullets to spring on an unsuspecting public, it appears the nation couldn’t resist the lure of the hairdo. The promotion kicked off on a Tuesday, and by Wednesday morning, not a single free mullet cut was left. Lisa Hake, vice president of marketing and communications at Great Clips, expressed her delight at the response. She stated, “We’re always looking for unique ways to connect with our fans and tap into culturally relevant moments in an authentic way.”
More than Just the Mullet
But it’s not just the mullet that’s stealing the limelight. This year’s Super Bowl has seen its fair share of eyebrow-raising stunts. For instance, DoorDash is giving one lucky winner everything that’s advertised during the game, from cars to desserts, and even tax-preparation services. In another bold move, the exterior of the Luxor hotel has been converted into a giant Dorito’s chip, further adding to the spectacle.
So, brace yourselves, America. The next time you walk into a singles’ bar, you might just encounter a blast from the past. After all, we’re in the Super Bowl season, and it’s known to be a strange time. This year’s game is set to be played on Sunday, Feb. 11, with a kickoff at 6:30 p.m. ET.
Super Bowl and Pop Culture
According to NFL.com, the Super Bowl has long been a platform for companies to execute their most daring and creative marketing stunts. The event has a rich history of influencing pop culture, and this year’s game is no different. From the return of the mullet to a hotel morphing into a giant Dorito’s chip, the show promises to be as entertaining off the field as it is on the field.
Whether you’re a fan of the mullet or not, one thing’s for certain – this Super Bowl season is like no other. From eye-catching ads to audacious promotions, it seems companies are pulling out all the stops to make their mark. The only question that remains is, what’s next on the Super Bowl promotion bandwagon?
